The B&O Museum in Struer tells the story of the radio factory, which started small and defied all when the competition nationally and globally was tough. Here Bang & Olufsen inserted their name with their impressive quality and lavish design on the world map and created one of the world's most recognized brands.
The B&O museum consists of three museum sections connected by underground passageways.
Experience the old B&O models in action, and explore the history of the design. Here you can follow all aspects of the story, which B&O has influenced.
The museum also offers fun and exciting opportunities to play and experiment with sound. In the Foley-studio, you can for example put sounds on cartoons and observe how important sound actually is for the perception of a film.
Also, try to determine the direction of a lion's roar or go in the Immersive Sound home, where you can experience the story of sound from the mono sound to surround sound and to today's modern multi-channel sound.
The museum has a small café and a shop with B&O merchandise.